How Universities Can Improve Admission Process

Admission process is of great importance for any educational institute. If the process is executed professionally then the satisfaction level of prospective students goes up and it also helps in the promotion of university as a ‘brand’ of higher education.    

Here are important strategies which can help universities improve their admission revenues:

Improve Situations for Better Prospects:   

Firstly, the university should make their admission process easier, they should ensure that their website is ranked on Google Page 1 by using important keywords. Also their social media posts should be exciting enough to generate a welcoming response from prospective students. Well reputed universities are smart to reveal about their campus life, leadership and outcomes.

Strong Marketing:  

University management should use strong marketing targets to make their admission campaign more successful. The marketing team should use persuasive content on their web, social media channels and Wikipedia pages etc., to attract student clientele.

Increase Contact with Students: 

 It is necessary to maintain contact with students through on-campus visits, alumni outreach and admission counselors. Admitted student days should be encouraged. Such efforts ensure ‘caring’ response among students and parents. 

Clarity of Admission Guidelines: 

Every university has counselors in their admission offices, who guide students on first come, first serve basis. They have clearly mapped out preferential consideration for admission, financial aid policies etc., which can help parents and students choose admission in the right college before time. 

Parents, an Important Influencer: 

 Parents are the most important influencer in admission process. Therefore, major educational institutions court parents and guide them before they make admission decision for their children. 

Creating Platforms Online:  

To give new students, the feel of university, it is important to create Facebook groups and custom apps which can help build friendships, before they come to admitted student days and student orientation. Such pages also help in building conversation between prospective students and current students, faculty and alumni.

Success Story Highlights:  

Another important method to improve your admission process is to share the success stories of existing student and alumna with the world. It can be shared through the form of short video or photograph, which can be added on YouTube channel of the institute. The university can share details of brilliant students winning district level competition or sports contest through animation or discuss their internship experiences.

The Yield Strategy:  

To make admission procedures quick at a decision making stage, it is necessary to make necessary phone calls, respond to personalized letters and emails, and visit online landing pages, giving students the closing argument for making the right commitment.

The Surprise Factor:  

Unexpected ‘welcome moves’ designed strategically can create outperform responses from students. Through hash-tag asking students to post a selfie, is a great way for universities to endear themselves to the potential students.   

It is important for universities to keep an eye on the fundamentals, make students and parents feel special and treat people with respect and give their communication a personalized touch. Such ways can help improve the admission process of the institute.